A short news item about a CRM effort at VC Sevin Rosen that has evolved toward more KM capabilities. One key quote:

until partners decide that it can do something for them, they’re just not interested. That’s a vital lesson for those who struggle to promote KM at their organizations. As Sevin Rosen demonstrates, successful KM begins not with software but with employees answering the question, “What’s in it for me?”

Perhaps the most curious thing about this item is the notion that asking the WIIFM question should be something newsworthy.

2:42:11 PM •  • comment