Blog Notes 5: For Whom The Blog Flows.
Embedded in most current blogging software is an odd notion. Because the systems are self-referential and the overall audience is in its early growth stages, there is an interesting assumption that one "blogs" for oneself or other bloggers. Conventions, like blogrolling (a cross linking scheme that builds traffic within the blogging community), have a nearly religious fervor associated with them.
Blog Notes 4: Categories.
NoAudience is Interested in Everything You Produce
Blog Notes 3 - Blogging Is A Way of Thinking.
Blogging is a way of thinking. Rather than simply absorbing information, as in passive consumption of broadcast information (including the passive web), Blogging requires that the blogger act as an active filter.
Blog Notes 2 - A Dozen Things We Know
Blogging is in a primitive form. The heavy users only know that it is possible. "Why?" is a question that awaits a claifying "How?"
Blog Notes 1
It's exactly why techies don't fare well as marketers. The single most obvious flaw in Weblog design is that the full newsfeed (the home page) is seen as the most important component of the game. It certainly makes infinitely more sense for the full xml feed to be hidden so that readers pick form categories.