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Monday, June 03, 2002 |
Where were all these people during the copy protection 'wars' from the early days of the PC market? Letting hypothetical concerns about a highly visible, but relatively small, segment of the market make you treat all of your legitimate market like criminals just pissses people off and does nothing to solve your hypothetical problem. Of course, you can always get some consultant to give you a study confirming the end fo the free world (think Viant's claims that half a million illegal movie downloads happen every day). Viant does provide a link to its reports on "The Copyright Crusade ," which is commendable. On the other hand, the "report" provides no explanation of their data or of their methods for estimating. I wish my clients would have been so accepting of my conclusions without testing my thinking. There are issues worth thinking about here. But I haven't seen much effort to create a fact base to work from or to lay out a logical argument that could be analyzed. I suppose if you've grown accustomed to Madison Avenue persuasion techniques, the notion of informed debate isn't likely to occur to you. |
Still haven't had time to figure out what all of this actually means, but I've implemented the changes in my template anyway. Sometimes, you've just got to believe |
Buzz will be joining us for tomorrow night's final class, so this is timely. Take a few minutes to read the rest of Ernie's remarks. Activewords is a tool that is both a knowledge work productivity tool in its own right and an excellent illustration of the challenges of applying technology to knowledge work in general. We start with the slipperiness of defining productivity as it relates to knowledge work. We've hit on this topics several times; if our output is ideas rather than widgets, then getting at productivity is hard. One thing is clear to me; any effort to improve productivity as a knowledge worked is going to entail change in your work processes. Step one is becoming mindful of what your existing processes are. If you don't understand what you're doing now, how can you improve it? Once you have an idea of how your baseline process works, then you have a choice of tackling either the input or output side of the productivity equation. Most technology tools address some aspect of the input. Activewords, for example, lets you target various forms of time-wasters and inefficiencies. While that can be helpful, there is a limit to how much improvement you can make on the input side. That effort needs to be balanced against the potential lock-in you create for yourself in optimizing your existing practices. The old truism about adaptation holds here more so than in many other processes: the better adapted you are to the status quo, the more vulnerable you are to change. Tackling the output side moves us from the realm of technology to the realm of innovation. How do I define new outputs that are of greater value than what I produce now? While I wouldn't dismiss technology's role on the output side, it is more likely to be as an additional source of ideas for new outputs. |



