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Friday, March 26, 2004 |
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I certainly agree with David that this is a default categorization of approaches to knowledge management and to information technology use in the organization. At the same time that binary categorization is at the root of most problems with effective use of technology. We need bridges between these two cultures. The question is what can we do to build them? Time and maturity may be an element of the answer. I started my career as a techno-fetishist. After a decade of building information and reporting systems that all too often created little in the way of change, I went back to school to try to understand why. In the process I developed into a fluffy-bunny who kept up his membership in the ACM. As a techno-fetishist, I operated with some pretty naïve notions of human behavior (rational economic man) and of organization. That was reflected in the systems I designed. What struck me most as I developed my fluffy-bunny dimension was the proactive ignorance of most organizational theorists about what was and was not possible with technology. Although they had the advantage of thinking in terms of designed solutions to organizational problems, their design toolkits reflected little sense of the state of the possible with technology making their designs equally suspect, albeit in different ways. The starting point has to be convincing key players on both sides of the divide to decide they need and wish to work together. Then, each has to begin investing in learning about the opportunities and contraints of the other and in teaching their counterparts across the divide about what are the key dimensions of tradeoff and opportunity.
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Not only is this a fascinating analysis of a magazine process, it's also an excellent case study of a classic knowledge work process. What I found particularly interesting were how issues of scale were factored into the design of the process and the selection of tools.
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This is another of those wonderful things you discover in a world where everyone is free to post and publish their passions to the web and bloggers are there to report on their explorations and discoveries. Sure, Sturgeon's Law still rules; but there's so much more wonderful stuff to be found. As the absolute volume of stuff out there goes up, so does the volume of the 10% that is good (and the 1% that is absolute gold). Add in those intelligent agents that make up my subscriptions and you have the option to fill your own time with that 10 or 1%. Life is good.
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I've certainly thrown these numbers around myself from time to time (here and here where I get my facts wrong, for example). And I've found them to be valuable heuristics to keep in the back of my mind. It's nice to see that someone has pulled together and organized much of the underlying relevant work. It will be handy to have this available.
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