Friday, April 23, 2004

The power of questions to create knowledge

Lilia has been on a roll lately with lots of great posts on her blog. Here, again, she raises important points and offers her usual insight.

Too often knowledge management initiatives are sold and implemented around prospective benefits. They try to collect and organize knowledge assets of one sort or another on the notion that they ought to be useful to someone, somewhere. You can pretty much guarantee that these efforts will fail, regardless of how clever an incentive or punishment system you contrive.

Absent real questions, the materials contributed are stale and lifeless. With real questions in context, however, you get answers. I can't recall a time when some expert hasn't given me a helpful response to a sincere question in context. Sure, sometimes the response is a series of further questions that demonstrate that I don't yet know enough to ask an intelligent question. But we get a dialog started that ends in new and deeper understanding. Sometimes it even ends in answers.

This is the magic of vibrant weblog communities that excites those of it who see their promise as a knowledge sharing tool. Unlike email, a community of weblogs and webloggers creates a space where those knowledge questions turn into the seeds of new knowledge creation. It isn't likely to be neat and orderly and engineered. Instead, like the real world it will be messy and organic and fertile.

Knowledge flows are powered by questions.

Don't know if this piece will survive in the paper I write, so post it here. This is pretty much what I think on "why people share knowledge".

One of the goals of knowledge management is to improve knowledge flows and knowledge reuse in an organisation. While there is much discussion on knowledge sharing, motivation and culture, the demand side of knowledge exchanges seems to get too less attention.

I believe that knowledge flows are powered by questions: in many cases employees do not mind to share their knowledge, but do not do it because nobody asks them or because they are not sure that others need to know. This could be one of the explanations behind the success of on-line communities where knowledge bases fail (e.g. in Shell EP case, see Petersen & Poulfelt, 2002 or ask Andy): many communities work in a problem-solving mode, where knowledge sharing starts with a question or problem. In this case knowledge is shared to help others, and it is rewarding. In contrast, submitting a document (for example, "lessons learnt" from a project) to a knowledge base doesn't have an immediate question behind it, but more of an expectation of future questions that may never arise, so the motivation to share is much lower.

And, as I wrote before, asking is more difficult then answering and reinventing is more fun then reusing.

Guess what my conclusion is? KM is about motivation to learn :)

[Mathemagenic]
5:01:38 PM •  • comment  
John Seely Brown on knowledge creation and storytelling

I've also been a long time fan of John Seely Brown. There's been a recent spate of references to him and his work showing up in my aggregator. Most important, perhaps, is a pointer to his own website where much of his published work is available.

John Seely Brown.

I've long been a fan of John Seely Brown. His views of how knowledge is shared, how people work, and how digital media are impacting society are visionary. Thanks to Maish for providing a link to JSB's website.

[elearnspace]

Much of Seely Brown's work focuses on the processes and dynamics by which knowledge is created and shared. Seb Paquet points to and excerpts from a recent interview with Brown that talks about his work and about the crucial role of storytelling in the realm of knowledge work:

John Seely Brown on stories and knowledge flows

Jay Cross points to a terrific Seth Kahan interview with John Seely Brown, touching on storytelling, innovation, creative abrasion, and the dissemination of ideas. He quotes this incredibly clear paragraph on the connection between stories, emotion, and personal change:

"Why storytelling? Well, the simplest answer to your question is that stories talk to the gut, while information talks to the mind. You can't talk a person through a change in religion or a change in a basic mental model. There has to be an emotional component in what you are doing. That is to say, you use a connotative component (what the thing means) rather than a denotative component (what it represents). First, you grab them in the gut and then you start to construct (or re-construct) a mental model. If you try to do this in an intellectual or abstract way, you find that it's very hard, if not impossible, to talk somebody into changing their mental models. But if you can get to them emotionally, either through rhetoric or dramatic means (not overly dramatic!), then you can create some scaffolding that effectively allows them to construct a new model for themselves. You provide the scaffolding and they construct something new. It doesn't seem to work if you just try to tell them what to think. They have to internalize it. They have to own it. So the question is: what are the techniques for creating scaffolding that facilitate the rich internalization and re-conceptualization and re-contextualization of their own thinking relative to the experience that you're providing them? Put more simply: how do you get them to live the idea?"

On why, somewhat counterintuitively, strong internal social capital in a group is not always all good because it can result in the buildup of a membrane around that group and push members into "us vs. them" thinking:

"We all talk about social capital, but some of the worst labs that I've ever been in had extraordinarily high social capital within the lab. But social capital can create the feeling, "I'm better than anybody else," and this creates dysfunctional work relationships. It creates the idea that "you're a bad guy." One of the best ways to build social capital is to have a common enemy. If that enemy is in the outside world, then guess what? You'll have a very hard time transferring ideas from the inside to the outside. So, social capital can work against you. Communities of practice are not necessarily very open. They can become very rigid structures, just as rigid as hierarchies. Look at the guilds in medieval times, like the stonecutters. They were very exclusionary. They were seats of absolute power. They were evenable to challenge the church!"

Speaking of JSB and stories, there's a page I've been meaning to link for months now. I figure if I don't do it now I'll never get around to doing it. It's a great bike-riding story he told that illustrates tacit knowledge. Read it - I promise that you'll be surprised. [Seb's Open Research]

Finally, Seely Brown shows up in today's Technology Review blog thinking about the connections between storytelling as learning tool and how online games extends the power of storytelling:

Why study Rome when you can build it?

...focus on the game itself which involves all the players building and evolving a complex world, and you see a new kind of nonlinear, multi-authored narrative being constructed...

[snip]

“In the past, I had tended to think of narratives as being basically linear and but they arent necessarily. As Steve Denning has pointed out part of the power of a narrative is its rhetorical structure that brings listeners into an active participation with the narrative, either explicitly or by getting them to pose certain questions to themselves.“ [Technology Review RSS Blog Feed]

The power of story then is twofold, at least. One, stories connect at an emotional level making action a much more likely outcome. Second, storytelling that engages a group in creating a tale collectively, also imposes a thought structure that helps the group organize its thinking.

4:48:57 PM •  • comment  
TabTag - adding SQL capabilities to Outlook

This looks interesting. Now all I need to do is find time to evaluate it.

TabTag. TabTag turns Outlook into a flexible SQL database solution, adding a range of features to classify, link and edit data as required. Easy to install, use and manage, TabTag saves valuable resources and improves productivity. Free single user version now available. [Slipstick - Outlook and Exchange News]

8:06:49 AM •  • comment  
Ernie on weblogs as smart filters

Good advice from Ernie that applies to more than law students and explains one of the key values of weblogs as a key element in your personal knowledge management strategy (you do have one don't you?).

Read the dissenting opinion first. Here's a tip for law students: read the dissenting opinion first. Assuming you can glean the facts of the case from the dissenting opinion (and, if not, then skim the main opinion until you have the gist of the case),... [Ernie The Attorney]

Here's Ernie's key point:

This concept of 'reading the dissent first' is applicable to weblogs. In fact, I'd say it is a large reason why reading certain kinds of weblogs makes news gathering more efficient. Reading opinion blogs changes the news gathering process from one where the reader is a 'passive receptor' to one where she is an active participant.

Go read the whole thing, it's worth your time.

8:02:48 AM •  • comment  
Guide to problem based learning

I'm biased in favor of PBL based approaches to learning. It is a lot more work to design and setup, but the payoffs in terms of learning that "sticks" is well worth the initial design time. This is a nice introduction to the concept in a practical setting.

PBL Guide.

Here's an interesting guide to problem based learning:

"This guide is based on what Queen Mary University of London does and its context. It can be used as a guide to developing a PBL system that works in your context...."

... and another one on using case studies!

[incorporated subversion]
7:55:15 AM •  • comment