Thursday, January 13, 2005

Jeff Bezos interview in Wired

An interesting interview with Bezos. To me the most interesting thing he said was:

I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.

I do think that current advertising models are obsolete and that few have figured out that that means for their businesses.

Jeff Bezos on the Zen of Sales. The cool head of Amazon.com talks about the rise of the obscure, taking on Netflix and why he quit spending on TV advertising. By Chris Anderson from Wired magazine. [Wired News]
11:02:15 PM •  • 
Barriers to entry

I miss Calvin and Hobbes.

10:58:50 PM •  • 
AKMA on organizational change

Who knew that AKMA was an organizational theorist in addition to being a scholar and a preacher? Profound insight into change and change management expressed far more succinctly and usefully than most of the organizational change material you will usually encounter.

When trying to simplify a complex [bureaucratic] system, any change that does not result in an obvious quantum of simplification amounts to further complication — or, more concisely, “any attempted simplification short of a quantum change is always a complication.”

4:31:05 PM •  •